Jun 25 2010
HazzaNotes – July/August 2010
As American Jews, we are constantly wringing our hands over numbers. Demographically, the number of affiliated Jews in the country is down. We are getting married and having children later in life, which leads to an overall lower birth rate. More and more young people are not joining synagogues because, while they may be spiritually oriented and identify as Jews, they feel no compunction to express their Judaism in a community. In St. Louis, the number of children in religious school has plummeted, as has the number of affiliated Conservative Jews. There is enough bad demographic news to get anyone down, but as you may know, our synagogue has experienced an overall growth. Our numbers are up just the slightest bit, giving a ray of hope in the gloom-and-doom of Jewish demographics.
Whenever we hold a program, its success is most easily measured in numbers: how many people came? How many people decided to come to shul today? If there wasn’t a huge crowd, then the program was not successful. It is easy to fall into this trap, that numbers equal success – and in many ways numbers do indicate success: the more people, the more resources. But I would argue that numbers are not the only determinant of a community’s vibrancy.
At the community tikkun (all-night study session) for Shavuot, the numbers were a little down from last year, when the holiday fell on a weekend. A few people expressed their disappointment that more people hadn’t shown up. But the programming was fantastic, and the people there were engaged. We had a record number of congregations participating and clergy teaching, spanning the denominational spectrum. The food was excellent, the program well-organized, and all who participated received great value not only from the teaching itself but from the synergy of collaboration. The people who were there, the ones who did show up, experienced something special. The skies must have opened right over our shul to reveal the beautiful Torah that was being lived and learned under our roof that night. The same goes for our Shabbat Rinah services: people remark to me now and then that they think more people should come to experience our Friday night musical service. “Why don’t we have 500 people every time?” they ask. While I am all for maximum promotion of worthy events, there is something very special about squeezing 100+ people in the chapel and singing our hearts out together on a Friday night. The sound is incredible from all angles, whether a cappella or with accompaniment, and the bodies and voices filling up a smaller space make the service more intimate, and the same amount of voices singing in the sanctuary would feel a bit cavernous. When we do manage to fill the sanctuary, there is a similar effect. But many of our regular Friday night service-goers comment that while they would welcome a larger crowd, they really like the more intimate feel of the chapel.
Playing the numbers game can get us down easily, but don’t forget that we are a thriving synagogue despite an overall downturn in national numbers: our DorWays young member group has a membership of fifty families; our award-winning youth groups received regional awards for the largest increase in membership, our Adult Education program is booming, and even the number of sponsored Kiddushim on Shabbat is up. But when we take a step away from numbers and focus on quality of experience, we see even more vibrancy and cause for celebration: the people who are attending a DorWays event, a Kadima or USY event, an Adult Education class, a community tikkun, or a Shabbat Rinah service are receiving tremendous benefit, whether spiritually, intellectually, socially, or in the case of kiddush, gastronomically! In many cases, enthusiasm breeds enthusiasm, which translates into greater numbers. But enthusiasm also breeds a desire to belong, to benefit, to contribute, and to deepen commitment. What if we started measuring our success with a greater emphasis on quality and impact? Instead of asking “how many people came to X or Y program?” ask instead: How energizing was the program? How meaningful? What new connections and commitments will come as a result? How has each participating family grow in observance, knowledge and understanding after attending an event or service at the synagogue? And, most importantly, have we effectively communicated how important is to prioritize “doing Jewish” in the midst of all our busy lives? How did we establish or maintain a meaningful connection to Jewish identity or community? From this perspective, the work of the synagogue (or any Jewish institution) is not about the large numbers: it’s about changing priorities and infusing Jewish life into each household, one at a time. Asking these questions also changes the nature of how we program, and pushes us to envision quality and impact outcomes from the outset.
I wish you all a happy reflective, and relaxing summer.
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